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Proposals for Professional Services Businesses
Marketing professional services and writing professional services proposals is very different from product marketing. A professional services proposal usually includes a staffing plan and the resumes of the staff who will be doing the work. Instead of specific line items to include, describe, and price, you often have to develop an approach, describe it, estimate the level of effort to execute it, and then price the labor to do it. This presents a professional services proposal with a different set of challenges than those faced by other businesses.
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Advice for Writing Great Proposals