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What Makes a Quality Management PlanDuring the days when I had time to personally write proposals, I was often elected to prepare the management plan. During the past 20 years, I have probably written at least 150. I will never forget the first management plans I wrote. I was a Vice President at Computer Dynamics, a progressive small business in Virginia Beach. The year was 1983; and this was my first experience writing a management plan. If I had had an MBA degree, the work would have been fairly straightforward. However, my degrees were in English, History, and Education, so there was a learning requirement. In order to get over the learning curve and prepare responsive management plans, I found several tools or aids available that would help. First, there were some basic management plans in past proposals. Although these materials were brief and not very strong, they did offer a starting point that could be expanded as time passed. Second, there were employees sitting just down the hall who had a wealth of knowledge on management techniques and who could be consulted. Third, I found that the bookstores had dozens of good college and professional management books, and some of these texts had useful materials. Fourth, we frequently teamed with other companies in bidding, and it was nearly always possible to pick up useful management proposal paragraphs from the teaming partners as time passed. The problem with the approach mentioned above -- teaching yourself on the job -- is that it is slow. It took more than 5 years of experience before writing a management plan became second nature. If your company does not have good management plan materials that address your different products and services, it is probably worth investing in a little consultant time -- to bring in someone who can prepare management plans appropriate to your needs. Depending on the complexity of the requirements, most companies can have significant management plan "boilerplate" prepared based on an investment of between two weeks and two months of time. The consultant could also train your personnel in preparing management plans. A starting point in preparing any management plan is to define the higher-level categories that will be addressed. The requirements of the RFP usually spell out some of the categories. For example, nearly all solicitations require you to describe your proposed program organization and your subcontracting plan. Content of the management plan will vary widely depending on the company, the program, and the circumstances. However, a majority of management plans have in common certain sections. The management plan categories that usually need to be addressed in a proposal include the following:
There is no magic answer to the problem of writing a fine management plan. The basic requirement is to have a word processor and several years of experience. Although the techniques used in a management approach can vary widely, the desired end result is the same - to present a plan the customer can easily see is reliable and sound. It will strengthen your case if you can give concrete examples showing how you have successfully managed similar programs in the past. Assuming your marketers have done their customer research well, you will know what areas of management need the greatest emphasis. If the customer has had recent problems with schedule, for example, then he will expect to see a strong schedule management approach. Likewise, knowledge of the customer situation will help you write highly responsive approaches to the other management areas.
Written by Rich Freeman. Published by Organizational Communications, Inc. Republished with permission.
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