captureplanning.com Learn about proposal writing and business development




How to get the most out of our web site:
CapturePlanning.com is a huge resource for learning about business development and how to win proposals.

Fill in the box below so we can keep you up-to-date with the latest best practices for winning more business.

Enter Your Email Address:

Join the 72,677 other professionals who are part of our extended family.

Customer Login


76 Sample Opening Lines for Sales Letters and Letter Proposals

Sometimes writing that first word or sentence is the hardest part. We generally advise people to plan and organize the messages they want to convey and let the words flow from the plan. Even still, it can be hard to get started. Here are a bunch of openers that you can use as inspiration to help get your creative juices flowing. Who, what, where, how, when, and why

Who

1. Who do you know that...
2. Who do people...
3. Who is...
4. Who does...

What

5. What if...
6. What is...
7. What do...
8. What a [insert compliment here] ...

Where

9. Where do...
10. Where in...
11. Where is...

How

12. How...
13. How many...
14. How often...
15. How do...

When

16. When is/are...
17. When do...
18. When I...

Why

19. Why is...
20. Why do...

All About You

Do you

21. Do you think...
22. Do you wish...
23. Do you realize that...
24. Do you know that...
25. Do you recognize the...

Don't you

26. Don't you have...
27. Don't you just love the way...
28. Don't you just hate the way...

You don't

29. You don't have to be a...
30. You don't need a...

Thank You

31. thank you for contacting us regarding...
32. thank you for speaking with me regarding...

If you

33. If you ... then...
34. If you could...
35. If you act quickly...
36. If you like...
37. If you want/need...

Are you

38. Are you available on/for...
39. Are you interested in...
40. Are you a member of...

You may

41. You may be aware...
42. You have...

All About Me

43. I like the way...
44. I was impressed by...
45. I have always...
46. I found...
47. I found what you said about blank...
48. I recently noticed that...
49. One of the things I have noticed...

I'd like to

50. I'd like to speak with you about...
51. I'd like to meet with you...
52. I'd like to show you...
53. I'd like to find a way...
54. I'd like to introduce...

All About The Company

55. [Company Name] has a solution for...
56. [Company Name] now offers...
57. [Company Name] program/offering/products/services/etc will/enable/offer/provide...

Timely

58. Recent events...
59. Recent developments...
60. Recent changes...
61. Recent improvements...
62. Recent news...
63. A recent survey...
64. For a limited time...
65. In the next few...
66. These days...
67. Now there is...

Miscellaneous

68. People who...
69. There is...
70. Here is...
71. The secret of...
72. Everyone is...
73. Have you ever...
74. Just imagine...
75. Companies like yours...
76. It is now easier than ever before to...


Return the Favor!

Show the author of this article some love and appreciation by posting a link to it or emailing a friend and telling them about it. Thanks!






The hundreds of articles in our free library are derived from The CapturePlanning.com MustWin Process and other documents that we sell. The articles discuss the theory and foundations of the techniques we have developed. But if you want our templates, forms, and process documentation that turn theory into documents and tools ready to be put to work, you should consider our premium content.


Our Premium Content:
Individual tutorials and guides to help you develop business and write proposals or full access memberships for those who seriously want to win:

MustWin Step-by-Step Process for Capturing Leads
How to Survive Your First Business Proposal
How to Write an Executive Summary
Proposal Format and Samples Package
Quick and Dirty Guide for Writing a Last Minute Proposal
Business Proposal Sample Makeover - Before and After
How to Write a Management Plan
509 Questions to Answer in Your Proposals
Business Development for Project Managers & Engineers
Business Start-Up Planning Workbook
51 Tips for Microsoft Word

Get them all at a discounted price with a membership!

Free Article Topics:
Proposal Writing
How to Write a Business Proposal
How to Write an Executive Summary
Proposal Writing for Professional Services
Proposal Management
Win Strategies and Themes
Red Teams & Proposal Quality Validation
Proposal Process & Procedures
Proposal Training
Business Proposal Software
Business Proposal Tips
Business Proposal Graphics
Oral Proposals and Presentations
Marketing & Business Development
Sales Letters & Copy Writing
Bid/No-Bid Decisions
Government Contracting
Request for Proposals (RFP)
Small Business Innovation Research (SBIR)
Small Business Development & Startup
Management & Career Center
Just for Fun...


Miscellaneous
Home
About Us...
Privacy Policy
Site Terms of Usage
Contact/Send Us Feedback

Copyright © 2007. Please review the Terms of Use prior to copying or distributing.