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76 Sample Opening Lines for Sales Letters and Letter Proposals

Sometimes writing that first word or sentence is the hardest part. It often seems like people need time to warm up, so they start writing meaningless words instead of addressing what the customer will get right from the beginning.

We generally advise people to plan and organize the messages they want to convey and let the words flow from the plan. Even still, it can be hard to get started.

To help you write the perfect introduction, we have put together a list of words. These openings can get you started by introducing your proposal, section, paragraph, or idea. You can use this list as inspiration to help get your creative juices flowing.

Who, what, where, how, when, and why

Who

1. Who do you know that...
2. Who do people...
3. Who is...
4. Who does...

What

5. What if...
6. What is...
7. What do...
8. What a [insert compliment here] ...

Where

9. Where do...
10. Where in...
11. Where is...

How

12. How...
13. How many...
14. How often...
15. How do...

When

16. When is/are...
17. When do...
18. When I...

Why

19. Why is...
20. Why do...

All About You

Do you

21. Do you think...
22. Do you wish...
23. Do you realize that...
24. Do you know that...
25. Do you recognize the...

Don't you

26. Don't you have...
27. Don't you just love the way...
28. Don't you just hate the way...

You don't

29. You don't have to be a...
30. You don't need a...

Thank You

31. thank you for contacting us regarding...
32. thank you for speaking with me regarding...

If you

33. If you ... then...
34. If you could...
35. If you act quickly...
36. If you like...
37. If you want/need...

Are you

38. Are you available on/for...
39. Are you interested in...
40. Are you a member of...

You may

41. You may be aware...
42. You have...

All About Me

43. I like the way...
44. I was impressed by...
45. I have always...
46. I found...
47. I found what you said about blank...
48. I recently noticed that...
49. One of the things I have noticed...

I'd like to

50. I'd like to speak with you about...
51. I'd like to meet with you...
52. I'd like to show you...
53. I'd like to find a way...
54. I'd like to introduce...

All About The Company

55. [Company Name] has a solution for...
56. [Company Name] now offers...
57. [Company Name] program/offering/products/services/etc will/enable/offer/provide...

Timely

58. Recent events...
59. Recent developments...
60. Recent changes...
61. Recent improvements...
62. Recent news...
63. A recent survey...
64. For a limited time...
65. In the next few...
66. These days...
67. Now there is...

Miscellaneous

68. People who...
69. There is...
70. Here is...
71. The secret of...
72. Everyone is...
73. Have you ever...
74. Just imagine...
75. Companies like yours...
76. It is now easier than ever before to...

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By Carl Dickson,
Founder of CapturePlanning.com and PropLIBRARY



PropLIBRARY is our professional tool for people who want to win RFPs like their business depends on it.


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