Get our step-by-step guidance for how to win
We developed the MustWin Process to guide companies through the process of capturing a lead and winning new business. Instead of just selling another book to sit on your shelf, we offer direct access to our electronic file library so you can customize them and put them to work.
To get access, all you need to do is become a Member.
In addition to providing a professional framework for capturing your bids, a Premium MustWin Membership gives you tons of checklists, forms, tools, and guidance for every aspect of the process. You get:
- A means to get everyone on the same page
- Written standards and processes to expedite the process instead of making it up as they go along
- Clearly defined roles and responsibilities so everyone knows how to work together
- Tracking of action items so everyone knows what is expected of them
- Planning and communication tools to ensure that everyone has the information needed to execute their role
- Tools to measure progress and provide constant feedback so that everyone knows where they stand
- Validation for every element of your proposal to make sure it is right
- Metrics and measurements to unlock the hidden factors driving your win rate
Finally!
An approach to winning that eliminates the late starts, teams that not working together, and reviews that provide too little guidance too late to do any good
A Premium MustWin Membership includes:
- The MustWin Process Documentation. Fully documented methodologies and procedures for capturing business leads. Use it to fill a gap in your process, improve how you do certain things, or to put an entire process into place quickly. Covers from the moment a lead is identified through award. Provides hundreds of pages of guidance, tables, checklists, forms, samples, and templates. Click here to see the whole long list of topics that the MustWin Process addresses.
- Recorded Online Training. Members have access to our entire library of recorded online training units. You can view them as needed free of charge. Available at the moment of need to help your staff learn what they need to know to win. Click here to see the list of recorded online training units that are currently available.
- Instructor Led Online Training. In addition to our recorded online training, we frequently run instructor led online training sessions. These are primary for skills development topics, where interactive exercises are part of the curriculum. We charge a registration fee for these events, mainly to ensure that people show up after registering and seats don’t go to waste.
- Membership Package. Each Member will get a package mailed to them that includes a hardcopy of the MustWin Process Workbook. This gives you a handy reference that you can have at your tips.
- Everything In Our Discount Package. You also get electronic access to all of the tutorials sold on our site, including How to Write an Executive Summary, How to Write a Management Plan, Business Development for Project Managers, our Proposal Formatting Guide, and more. Click here to see what's in the Discount Package.
- But Wait There’s More... Including access to our members-only Article Library, where our huge repository of "how-to" information is fully indexed and can be keyword searched. The Members-Only Article Library also has content that is not on our public site and is only accessible to members. Members can tag their favorite articles and resources so that they are displayed on your member's page, as soon as you log in. This makes referring back to them and using them as tools much easier. And Members can generate a PDF of any article, at any time, making it easy to print copies for use on a pursuit.
Who benefits from a Premium MustWin Membership?
The MustWin Process focuses on capturing business opportunities that involve the submission of a proposal. Some of the markets we cover include:
- Government Contractors (B2G). The MustWin Process is designed to support responses to government RFPs. But we avoid specific jargon so that our materials are equally applicable to Federal, State, and local contractors.
- Commercial Businesses (B2B). If your customers are other businesses, then the MustWin Process will show you how to improve your win rate. If there is an RFP or a proposal involved, the MustWin Process supports it.
- International Businesses. CapturePlanning.com has customers in over 176 countries. The MustWin Process will guide you through discovering what it will take to win, regardless of where you or your customers live.
- Freelancers and Consultants. The MustWin Process is designed for proposals that require a team-effort. If you are on your own, you can still benefit from its guidance, even though you don’t need to coordinate the efforts of multiple people. For you, our site specifically addresses how to grow a consulting practice.
You can get it for just yourself, or for your entire organization
| Type of Membership |
Content |
Distribution |
Price |
Renewal |
| Single User |
Get what you need to know and the tools to win with full access to our documentation library and online training. |
Access for one person. You can use the files but not distribute them. |
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Annual. Renewing your membership ensures you have continued access to updated online training units, files, and support. We add new content continuously. |
| Corporate Distribution License |
It is a license to distribute the same content available under a single user membership. |
Revolutionizes how an entire organization develops business by providing a license to distribute CapturePlanning.com content to anyone within the organization. Your teams can just get to work and don't have to worry about counting heads. |
Starts at $2500. The price depends on the size of the organization (small, medium, large, or xtra-large). Click here for more information and purchasing instructions. |
Permanent. Does not need to be renewed, so that you don’t have to worry about being able not being able to use the materials due to a subscription running out. |
For just a few people, single user memberships make the most sense.
But for only a little more, you can reach everyone (all your executives, project managers, business developers, proposal specialists, proposal contributors) with a Corporate Distribution License. A Corporate Distribution License is based on a defined scope. This is usually the entire company to make things easy. But in some cases it might be a location or something else. It just has to be easy to identify who you can distribute the materials to and who you can’t.
Why this is the best value you're likely to come across in a while:
- If you use a consultant to document your process, you'll pay between 10 and 100 times more and it will take weeks if not months.
- If you document your process internally, you'll pay far more in salary and if you are like most companies, it will never be finished (too many proposals getting in the way).
- If a single win pays for a membership many times over, how much is revolutionizing how your company develops business worth?
- If $500 seems like a lot to invest in improving your win rate, you're not pursuing enough business.
- It's less than taking a traditional class, and yet provides much more take away value, much more on-going value, and you still get the training.
- If you're paying out of your own pocket, you'll make up for it by saving yourself many hours of effort and by improving your chances of winning. The payoff will continue for years due to the increase in your skills and abilities.
- It's low enough to pay it out of your proposal or training budget as an expense, but in reality it's an investment in your future and your company's future.
- It comes with documents that we sell separately on our site worth over $250.
Put a written process in place immediately:
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Most companies do not have a written process for business development or for proposal development. And while most Proposal Managers know how to execute a process, they rarely have the time to fully document the process. And no wonder — we put hundreds of hours into writing ours. It just can't be done if you're also trying to manage active proposals. The result is that most companies, to a greater or lesser degree, ad lib their way through their proposals. They make up their process as they go along. By using the CapturePlanning.com MustWin process, you get everything you need. In writing. Ready to use. Now.
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Get everyone involved on the same page:
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When everyone on the proposal is a member, everyone has the same document. Everyone knows the rules. Everyone knows their role and what to do. Everyone has the same expectations.
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Customize it. Integrate it:
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Every industry and every company has different needs. Because you can download the Microsoft Word source files, you can make our process address the specifics of your business. If you already have a process, you can extract individual forms, checklists, and techniques from our process to use in yours.
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Use the whole thing or just the parts you need:
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While it is designed to stand on its own, we've found a lot of companies use various parts of it to supplement their existing processes. We don't mind. In fact, the way it's designed makes that easy.
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We're changing the economics of business development and proposal training:
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You'll get the most value from our process when everyone participating in your proposal has a copy in their hands. To make it even more economical, we have Corporate Memberships for people who want to share the materials with others at their company.
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Want to know more about it?
We wrote the MustWin Process to implement all of the best practices we have written about for years in our newsletter. Here are a bunch of articles that talk about them:
What is the MustWin Process and 10 Ways That it's Innovative
Who Uses It?
Our newwletter goes out to 65,000 subscribers on a weekly basis. Last time we counted, our paying customers included 97 of the Fortune 100 and were in 176 different countries. We have hundreds of Premium Members. They include big companies, small companies, and consultants. The number of people using the MustWin Process under a Corporate Distribution License is over 10,000. CapturePlanning.com is in its 9th year of operation and is stable, trusted, and well recognized. Thank you all for helping us get there.
And just as a way of saying thanks...
We'll mail you a hard copy of 40 Must Read Articles, an incredibly useful 119-page bound document containing the best articles we have ever published. It's not for sale. The only way to get this book is to become a Professional or Premium Member. We wanted to do something special for our members and thought this would be better than sending some trinket with our logo printed on it.
Bonus! As a member, you can order the book, Do-It-Yourself Business Graphics for 30% off the cover price. It provides three fast and easy steps to turn your text and ideas into graphics that sell. We sell this title separately for $49.95, but you can get yours for $34.95. It's a traditional, hardbound book that we'll mail to you so that you can see the graphics the way they were meant to be seen. After you add your membership to your cart, just click on the link at the bottom to add a copy of the book and take advantage of the discount.
More Reasons to Become a Member of CapturePlanning.com
- Win more new business. Our content will help you learn how to find, pursue, and win new business opportunities.
- Save Time. Why reinvent the wheel? Our tutorials are practical, focused, and task-oriented. They will help you get the job done faster. If you are a professional services firm, time literally is money. A membership to our site will save you countless hours and return many times your investment.
- Save money. Waste less money pursuing opportunities that are losers. Be more efficient in your qualified pursuits.
- Improve your skills. You only absorb a limited amount from a class and it only lasts so long. Access to our site provides on-going benefits in a just-in-time format that is available at the moment of need.
- Improve your win rate. When you improve your win rate, you directly improve the profitability of your company because the same effort and cost of sales produces more revenue. A membership to CapturePlanning.com will boost your skills and show you just how to improve your win rate.
- The bottom line... A subscription will save you time and increase your chances of winning. How much is new business worth?
