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Sales Letters and Copy Writing
Small, simple sales proposals are often written in the form of a letter instead of as a separately bound document. The requirements for a sales letter or letter proposal are significantly different from their larger cousins. For example, copywriting plays a much greater role in sales letters. Since sales letters usually aren't written in response to an RFP, you can present your offering how you choose. Sometimes having so many choices and such little structure actually makes it harder for some people. So here are some tips:-
Sometimes writing that first word or sentence is the hardest part. We generally advise people to plan and organize the messages they want to convey and let the words flow from the plan. Even still, it can be hard to get started. Here are a bunch of openers that you can use as inspiration to help get your creative juices flowing. -
Writing an ad? These tips -- and the important warning that follows -- will help you to get the very best response.
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Creating and using these communication pieces will help ensure that your message gets through to your customers. -
Improve your sales letters by making sure that they include these pieces of information
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There are only 4 reasons why people decide not to buy from you. Once you understand the thinking behind each reason you can easily implement these proven strategies to neutralize their impact - and get a higher percentage of sales. -
I'm sure you've seen those ads that grab your attention and have you ready to pull out your wallet or credit card. They are literally making you an offer you can't refuse.
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A few small changes in your sales copy can produce a big increase the number of sales you get from your web pages sales letters, and postcards. Here are 12 simple things you can do to improve the effectiveness of your sales copy - and increase your sales. -
This offer is good but can you guarantee it?
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Creating and Using Them In Life, Career and Business -
See some draft copy, our comments on it, and how we re-wrote it.
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While one thing might motivate you and excite you enough to open your wallet and buy, there are other personality types who respond to different motivational factors. If you know the factors, you hold the key to copywriting success! -
You can make your marketing materials better when you understand the similarities and differences between them.
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I'll bet that headline got your attention! That's the whole point of headlines… -
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite.
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Potential clients are crying out for the one thing so many businesses fail to provide: They want to be understood! -
The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice.
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You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging copy? -
Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales letters, postcards and other marketing messages.
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