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Professional Services Marketing
Marketing professional services and writing professional services proposals is very different from product marketing. A professional services proposal usually includes a staffing plan and the resumes of the staff who will be doing the work. Instead of specific line items to include, describe, and price, you often have to develop an approach, describe it, estimate the level of effort to execute it, and then price the labor to do it. This presents a professional services proposal with a different set of challenges than those faced by other businesses.-
Resumes used in proposals are a different animal from a personal resume. Here are answers to critical resume preparation questions: How long should it take, who should write the resume, how to address the requirements, what format should you use, when should you genuflect or weasel word, and more, from an author who has prepared more than 20,000 resumes in his career. -
Sixty-three questions to answer in your Management Plan.
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Twenty-two questions to answer in your Staffing Plan. -
Recruiting and selling key personnel are critical factors in preparing winning proposals. Despite its importance, it is easy for even experienced proposal managers to let key personnel efforts get overshadowed by other issues.
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Here is a list of topics and issues to consider when writing a Transition Plan for a proposal. -
If everyone is providing the same service, then your Transition Plan can determine whether you win or lose.
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Find out why the program manager must be part of the proposal team and how to overcome the usual objections. -
Sometimes the customer wants to know who is going to do the work. But when a resume is part of a proposal, it must serve the same purpose as the proposal.
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Here are the secrets that Gunjan Karun, a web site developer in Indore, India, uses to win his proposals. -
You must decide for yourself whether you will charge for your services or not. Should you decide to charge, the next question is "what should my fee be?"
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